Why is it important to have realistic expectations from your SEO agency?


If you are planning to outsource your SEO project, then you must have started looking for the right firm for the purpose. Since hundreds of outsourcing SEO agencies have opened up since the boom in internet marketing, the competition in the market is very high. Each firm is competing against the others to bag a project by portraying themselves as the best. Some use their repute and fame to impress a client, while others use factors like price, support, etc. to take home projects.

In a bid to get more and more projects, SEO firms often make attractive promises that they fail to keep in the long run. This creates a dilemma amongst clients who often aren’t sure about what is possible and what isn’t, thus making them fall prey to unrealistic expectations that harm their project and thus, their business. If you really want your SEO project to succeed, it is important to understand what is actually achievable and in what time frame. Once that is clear, you would be able to differentiate professional outsourcing SEO firms from the fake ones.

SEO is a long-term process

The first and most important false claim that gimmicks put forward is that they will help rank a website on the first page of search engine results in the very first month. This is totally impossible unless the website is already ranked in the first few pages of search results for a particular keyword or a set of keywords (search terms). Anyone who makes a different claim is either making a false promise or will employ unethical techniques to boost the website’s rankings. Use of black hat or even, grey hat techniques can have negative effects on the website and search engines may blacklist it totally, thus wasting all your efforts.

So, never go for outsourcing SEO agencies that promise you first page rankings for a fairly new or moderately popular website. You need to wait atleast 3-6 months for the final results and opting for a quick solution will lead to permanent reputation damage for your website.

SEO isn’t just link-building

Contrary to what many people may tell you, SEO isn’t just a link building process and thus, opting for those cheap link building services will get you nowhere. Such services will build a pre-fixed number of backlinks to your site but you cannot expect much promotional boost from them. Rather, a huge number of baseless backlinks can prove to be fatal if detected by search engine crawlers. They tend to penalize such websites for forced link building, thus hampering your exposure.

On-site SEO is important too

Not only does your website need off-page optimization, but on-page optimization as well. If the website’s performance isn’t good, a visitor wouldn’t like using it even though he may be directed to it via a backlink. So, your outsourcing SEO firm must be able to ensure that your website’s design, code, speed, content, etc. are all user-friendly and can impress a visitor. Without that, expecting results of off-page SEO is totally futile.

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